Your Strategic Comms Expert
Say the right thing, to the right people, at the right time.
No second-guessing. No comms overload.
Just sharp, smart communication that cuts through.
Sometimes you need more than media coverage
Most business leaders aren't natural communicators — but that's exactly what we are.
And that's what you need to inform, engage, and spark action across multiple audiences and channels.
Can you relate?
Fail to persuade
Say the right thing… but to the wrong audience, at the wrong time
Fail to connect
Struggle to translate complex work into clear, credible value
Fail to show up
Miss key moments to speak publicly with confidence and purpose
Fail to communicate
Have great ideas, but no clear way to share them
Let's be honest —
most business leaders are excellent at what they do.
But communicating it to every audience that matters is a different skill entirely.
Your clients need one message. Your team needs another. Stakeholders, partners, government bodies, or your broader community may need something else again. Getting all of that right — clearly, consistently, and in a way that actually lands — takes more than good intentions and a newsletter.
I've spent my career learning how different audiences receive and respond to information: first as a journalist, then as a strategist working across complex organisations. That dual perspective is what makes the difference.
Strategic communications isn't about saying more. It's about saying the right things, to the right people, in a way that builds trust and moves things forward. That's what I'm here to help you do.
– Jessica Conway, Founder
Strategic Communications Packages
Built for businesses ready to stop second-guessing and start communicating with purpose.
Strategy Snapshot
From $1,995
Total value: $5,000+
A fast-turnaround strategy package for founders who need to get the right messages to the right audiences, on the right channels.
Ideal for:
Starting in a new leadership role and need to get across the landscape, fast
Preparing for a board update, funding pitch, or external presentation
Repositioning your project or organisation and need aligned messaging
Unsure where to focus comms energy — and don’t want to waste time guessing
Includes:
A clarity statement to anchor your story in plain language
A key message bank so your team or contractors always know how to “say it right”
An audience map showing who you need to reach, what they care about, and how to engage them
A channel plan to prioritise efforts and avoid wasted comms energy
A roadmap with quick wins and longer-term actions
A handover debrief to make sure it all lands clearly
Built to reduce overwhelm and
unlock action.
Strategy Continuum
From $2,950/month
Total value: $8,000+
Fractional strategic comms support to keep your messaging clear, aligned, and proactive as you scale.
Perfect for:
CEOs + Heads of Comms with no internal team
Innovation-led companies preparing for growth
Leaders who need a sounding board and strategy partner
Includes:
Monthly messaging + comms strategy
Stakeholder content + internal comms
Leadership messaging + ghostwriting
Quarterly comms planning sessions
Voice note + async comms support
Keep your message clear, consistent, and moving forward — month after month.
The Breakthrough Brief
From $5,990
Total value: $10,000+
How to get serious traction with media, stakeholders, and decision-makers.
Ideal for:
Preparing for launch, funding, or major partnerships
Leadingfast-scaling innovation and need messaging that keeps up
Facing visibility moments where clarity equals credibility
Wanting to impress media, investors, and key decision-makers
Includes:
The Message Map — clear, confidence-building messaging that lands across media, pitches, and keynotes
The Activation Plan — a focused 90-day plan for what to share, when to pitch, and who to target
The Innovation PR Pack — 3–5 media-ready angles and LinkedIn/storyline suggestions that earn attention
The Spotlight Session — live coaching to sharpen delivery and prep for panels, interviews, or tough questions
The Channel Check-up — a fast audit of your current comms, visibility gaps, and what to improve first
The Outside-In — insights into how investors, media, and stakeholders really hear your message
Accelerate traction, boost clarity, and sharpen your edge.
We're for ambitious businesses…
From founders and leaders shaping Australia’s next frontier in defence, tech, and advanced industry
From teams preparing for important investor, policy, or visibility moments
From innovators who want to shape the narrative, not get lost in it
…who need strategic communication that helps them win funding, earn stakeholder trust, and move their business forward.
What to expect
How we work: clear, collaborative, and built for momentum.
1. Discovery
We clarify your goals, audiences, and communication gaps.
2. Strategy
We develop a sharp, actionable plan to align your message and maximise impact.
3. Delivery
You receive clear, polished materials to confidently use across your internal and external stakeholders.
After working with us, you’ll…
Communicate complex ideas simply and confidently
01
Align internal and external stakeholders with ease
02
Build consistent visibility that supports growth
03
Replace confusion and rework with clear communication
04
…and move further, faster.
Clients
What our clients say…
“Jess helped us capture the real impact of our programs — not just what was built, but how people grew.
She quickly understood the tone, structure and sensitivities of working within Defence, and turned complex conversations into stories that clearly show why this work matters.
The result has been greater engagement across Air Force and a stronger foundation for how we share our successes.”
The Creative Element team
“It was a pleasure working with Jess and Stitch Communications on the marketing of my novel. Jess is very easy to get along with, has great creative ideas, and very importantly, has an excellent network of marketing contacts.”
UniSC, PASS-CR team
We are NOT for everyone...
You’re right for us if you’re:
● Creating something worthwhile
● Ready to share your evidence — results, data, trials, user impact
● Focused on long-term trust with investors, customers, and stakeholders
● Ready to collaborate so we can make strong, defensible choices together
● You’re about more than shiny theatrics, ready to let your ideas take centre stage and earn trust, not just applause
We’re not here for:
● Ego without ideas — cringey “thought leadership” without genuine contribution
● Spin jobs wanting to make something outdated look shiny for a moment
● Unethical or extractive practices that harm people, communities, or the planet
● Shortcuts and guarantees that ignore the strategy needed for lasting results
● Cash-grab campaigns that overpromise and underdeliver
If you think we’re a fit,
let’s build something that
makes a difference — together.
FAQs
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If you need quick clarity, start with a Strategy Snapshot.
If you’re preparing for visibility or growth, the Breakthrough Brief is your next step.
For ongoing oversight, choose the Strategy Continuum.
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Strategy Snapshot: ~1 week
Breakthrough Brief: 2 weeks
Strategy Continuum: Ongoing (monthly cadence) -
We specialise in innovators and high-stakes communication — combining deep strategy with media intelligence. You get clarity that’s fast, grounded, and ready to use.
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Yes. Every engagement is tailored to your goals, timelines, and level of visibility.