Communications vs Marketing: Why the Distinction Matters

Communications isn't marketing, and that distinction matters more than most organisations realise.

We've watched businesses pour resources into campaigns that generate attention but struggle to build lasting trust or reputation. At Stitch, we believe communications comes first—it's the foundation upon which effective marketing can be built.

You can't market your way out of unclear messaging or advertise your way into genuine relationships. This is especially true in regional markets, where trust is currency and authenticity isn't optional.

Before you launch that next campaign, ask yourself: have we done the communications work?